SHOP | FOOD & DRINK *Business hours vary from shop to shop.
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We offer “THE PERFECT KURO LABEL,” a draft beer served from a wagon designed around black—the iconic image color of Sapporo Draft Beer Kuro Label—with a firm commitment to serving quality.
Guests enter the “THE PERFECT KURO LABEL WAGON” and step into a dark, quiet space, where they can experience at close range the techniques and precise movements of the server, dedicated to pursuing the true excellence of draft beer, and enjoy the moment when “THE PERFECT KURO LABEL” is served.
To allow guests to fully appreciate Kuro Label’s commitment to the excellence of the first sip, the first sip of the first glass is taken on the spot immediately after serving.
We invite you to experience a moment beyond the ordinary, enveloped in the world of Kuro Label.
Please note that event hours may be subject to change or the event may be canceled due to unforeseen circumstances such as severe weather or accidents. Any updates will be announced on the website.
For further details, please visit:
https://www.sapporobeer.jp/beer/wagon2026/
Apr. 15 (Wed) 2026 - Apr. 19 (Sun) 2026
Canopy Square
Apr. 15 (Wed) 15:00~21:00 (Ticket L.O.: 20:30)
Apr. 16 (Thu) - Apr. 17 (Fri) 14:00~21:00 (Ticket L.O.: 20:30)
Apr. 18 (Sat) 11:00~21:00 (Ticket L.O.: 20:30)
Apr. 19 (Sun) 11:00~20:00 (Ticket L.O.: 19:30)
<Tasting Ticket>
One glass of THE PERFECT KURO LABEL + Pretzels & Nuts (Pepper & Bacon Flavor): 1,000 yen (tax included)
<Experience Ticket with Souvenir>
1 glass of THE PERFECT KURO LABEL + Pretzels & Nuts (Pepper & Bacon Flavor) + Original Thin-Walled Tumbler: 2,000 yen (tax included)
*For refills, you can purchase 1 glass of THE PERFECT KURO LABEL for 700 yen and 1 serving of Pretzels & Nuts (Pepper & Bacon Flavor) for 300 yen.
SAPPORO BREWERIES Customer Center
Tel: 0120-207800
Hours: Weekdays 9:30-12:30/13:00-16:00 except Saturdays, Sundays, national holidays, and special vacations such as year-end, New Year, and summer.
We offer “THE PERFECT KURO LABEL,” a draft beer served from a wagon designed around black—the iconic image color of Sapporo Draft Beer Kuro Label—with a firm commitment to serving quality.
Guests enter the “THE PERFECT KURO LABEL WAGON” and step into a dark, quiet space, where they can experience at close range the techniques and precise movements of the server, dedicated to pursuing the true excellence of draft beer, and enjoy the moment when “THE PERFECT KURO LABEL” is served.
To allow guests to fully appreciate Kuro Label’s commitment to the excellence of the first sip, the first sip of the first glass is taken on the spot immediately after serving.
We invite you to experience a moment beyond the ordinary, enveloped in the world of Kuro Label.
Please note that event hours may be subject to change or the event may be canceled due to unforeseen circumstances such as severe weather or accidents. Any updates will be announced on the website.
For further details, please visit:
https://www.sapporobeer.jp/beer/wagon2026/