The Good Design Award, now in its 70th year, presents all of this year’s award-winning designs in one exhibition. Around 1,500 outstanding products, services, projects, and initiatives that respond to the needs of today’s society and everyday life are showcased in one place. Visitors can explore the ideas behind each design through exhibitions and the pop-up shop “GOOD DESIGN STORE TOKYO by NOHARA,” featuring the latest award-winning products and popular favorites. The exhibition also features the Hiroshima Good Design Award and the Long Life Design Award, honoring designs that have remained valued over time. One of Japan’s largest design events, it offers the opportunity to see, touch, buy, learn about, and enjoy Good Design.