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Graphic design has developed alongside the support of visual expression, such as paper or walls. Nowadays, on-screen expression such as on digital signage or smartphones has become common, and the technologies such as VR and AR also made it possible to develop in virtual environments. How can graphic design approach visual experiences in spaces that go beyond physical constraints, which will likely become common in the near future? JAGDA has considered the characteristics and challenges of graphic design in augmented media, through several experiments and speculations. This exhibition will explore the possibilities of graphic design from various angles in the “other display” that emerges from visual experiences, regardless of whether they are real or virtual.
Jan. 31 (Fri) 2025 - Feb. 23 (Sun) 2025
Tokyo Midtown Design Hub (Midtown Tower 5F)
11:00~19:00
Open daily
Free
Japan Graphic Design Association Inc.
Tel: 03-5770-7509
Japan Graphic Design Association Inc.
Tel: 03-5770-7509
Graphic design has developed alongside the support of visual expression, such as paper or walls. Nowadays, on-screen expression such as on digital signage or smartphones has become common, and the technologies such as VR and AR also made it possible to develop in virtual environments. How can graphic design approach visual experiences in spaces that go beyond physical constraints, which will likely become common in the near future? JAGDA has considered the characteristics and challenges of graphic design in augmented media, through several experiments and speculations. This exhibition will explore the possibilities of graphic design from various angles in the “other display” that emerges from visual experiences, regardless of whether they are real or virtual.